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Anglin鈥檚 outspoken affection for the brand was spurred by what鈥檚 been on Wednesday, November 1, by Papa John鈥檚 CEO John Schnatter in response to dwindling sales. Schnatter, who vocally opposed the Affordable Care Act and donated $1,000 to President Trump鈥檚 campaign, and the ongoing player protests against police brutality and racism during the national anthem.

鈥淲e are totally disappointed that the NFL and its leadership did not resolve the ongoing situation to the satisfaction of all parties long ago,鈥� Schnatter said in a call with investors. 鈥淟eadership starts at the top, and this is an example of poor leadership.鈥� Papa John鈥檚 is pulling some of its advertising during NFL games.

A Daily Stormer writer latched on and launched Pizzagate v2.0 the next day.

鈥淪o Papa John is a major, long-standing sponsor of the NFL. And yet even they鈥檙e panicked about what鈥檚 going on, fearing that the toxic feelings towards to [sic] sports organization might rub off on them. This is great,鈥� the story read.

鈥淭his might be the first time ever in modern history that a major institution is going to be completely destroyed explicitly because of public outrage over their anti-White agenda. The fact that other companies are taking notice and adjusting their policies is a major turning point.鈥�

One day later, Anglin penned his own endorsement, writing, 鈥淭he time is now for the Aryan Master Race to rally around the Aryan Master Pizza and ensure their sales stay strong.鈥�

Papa John鈥檚 understandably wigged out when it received news it鈥檇 been coopted by neo-Nazis. A spokesman for the pizza chain , 鈥淲e condemn racism in all forms and any and all hate groups that support it. We do not want these individuals or groups to buy our pizza.鈥�

Papa John鈥檚 is far from the first brand to have to decry its popularity among white supremacists. After the racist torch march in Charlottesville the night before the 鈥淯nite the Right鈥� rally in August, torch manufacturer TIKI Brand said , 鈥淲e do not support their message or the use of our products in any way.鈥�

The phenomenon isn鈥檛 new: racist skinheads have long preferred Dr. Martens boots and shirts (Fred Perry shirts have now been adopted by the Proud Boys, as well).

Other brands explicitly endorsed by white supremacists, as Papa John鈥檚 has been, have also pushed back against the racists who love their products.

Shortly after Donald Trump was elected in November 2016, a vice president of New Balance, the shoe company, told the Wall Street Journal, 鈥淭he Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction.鈥� He was referring specifically to the Trans-Pacific Partnership trade agreement, an Obama initiative which Trump opposed.

Here, too, Anglin pounced, declaring New Balance the 鈥淥fficial Shoes of White People鈥� on the Daily Stormer. 鈥淭heir brave act has just made them the official brand of the Trump Revolution,鈥� he wrote.

: 鈥淣ew Balance does not tolerate bigotry or hate in any form.鈥�

Less than two months later, Wendy鈥檚, the fast-food burger chain, after its official Twitter account tweeted a Pepe the Frog meme with Pepe in red hair and pigtails, like the company mascot.

鈥淥ur community manager was unaware of the recent evolution of the Pepe meme鈥檚 meaning and this tweet was promptly deleted,鈥� a .

Anglin wrote, 鈥淲endy鈥檚 was always my personal favorite burger joint, but I never would have declared it the official burger of the Neo-Nazi Alt-Right movement 鈥� until now. Everyone knows that Pepe is a Nazi frog.鈥�

On November 7, Anglin posted a story on the Daily Stormer titled, 鈥淧apa John鈥檚 Receives Massive Stock Confidence Boost After Alt-Right Endorsement.鈥�

But 鈥渃onfidence boost鈥� is an overstatement 鈥� he quotes saying certain stock market analysts have changed their rating for Papa John鈥檚 from 鈥渉old鈥� to 鈥渂uy,鈥� but this is largely due to the stock鈥檚 much-diminished price. On November 8, MarketWatch showed a five-day loss of 8.08% per share for Papa John鈥檚.

On a related front, Papa John鈥檚 competitor Pizza Hut is from the alt-right after its CEO told investors it hadn鈥檛 seen any impact on sales from the NFL protest controversy. We鈥檙e sure Pizza Hut鈥檚 stockholders are quivering in fear