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Black folks, this is a message for you: The National Organization for Marriage (NOM), the country鈥檚 preeminent group fighting against same-sex marriage, really, really likes you. They even want to make some of you famous!

Have NOM鈥檚 principal leaders, former president Maggie Gallagher and current leader Brian S. Brown, stood up for African Americans before? Well, not so much. But it turns out that they鈥檝e decided that you鈥檙e actually very important.

That unexpected revelation came out yesterday, when the pro-LGBT Human Rights Campaign publicized the contents of some previously confidential 2009 documents outlining NOM鈥檚 strategies for winning the national battle for 鈥渢raditional marriage.鈥� (The documents were just unsealed in a Maine court case over NOM鈥檚 refusal to identify its donors there, as required by state law.) 鈥淭he strategic goal of this project,鈥� NOM said, 鈥渋s to drive a wedge between gays and blacks 鈥� two key Democratic constituencies. We aim to find, equip, energize and connect African-American spokespeople for marriage; to develop a media campaign around their objections to gay marriage as a civil right; and to provoke the gay marriage base into responding by denouncing these spokesmen and women as bigots.鈥�

Translation: Let鈥檚 get people who support marriage equality to denounce black opponents, making them look like evil racists. Maybe that鈥檒l make people forget that the vast majority of black civil rights leaders support same-sex marriage.

Could this be something more than simply exploiting black people 鈥� folks who NOM figures would be hard for Democrats to criticize without splitting their base 鈥� for the cynical uses of opponents of same-sex marriage?

No, NOM鈥檚 pretty transparent about that. The 鈥減roject鈥� to which its call for a wedge strategy refers carries this title in the newly released document: 鈥淣ot a Civil Rights Project.鈥� They couldn鈥檛 make it much clearer than that, could they?

The newly released documents are remarkable, in part, because NOM has made much of keeping its battle, as well as its propaganda, both civil and factual. But as we say in a 鈥� an article on NOM originally scheduled to be published in the forthcoming May issue of the Intelligence Report 鈥� NOM can be less than honest in its use of propaganda. Among other things, we point out that although NOM says it has no evidence that gay men molest children at higher rates than straight men, it frequently links to websites of others who claim to. We also point out that NOM, despite its claims, keeps bringing up the subject of children and sex.

Turns out that鈥檚 part of the plan, too. In one NOM document entitled 鈥淪ideswiping Obama,鈥� the group urges activists to raise 鈥渟uch issues as pornography鈥� and 鈥渢he protection of children.鈥� 鈥淲e will put a special focus on exposing those administration programs that have the effect of sexualizing children,鈥� along with other 鈥減olicy threats to children.鈥�

What do pornography and sexual threats to children have to do with same-sex marriage? Well, nothing really. But as another NOM document points out, the object isn鈥檛 so much to appeal to rational argument, but rather 鈥渁 new, more emotionally powerful set of messages.鈥� You know, like gay men molesting your kids.

Let鈥檚 get back to using certain racial and ethnic groups to battle same-sex marriage for a moment. NOM points out that the Latino vote in America is 鈥渁 key swing vote鈥� and suggests a good way to appeal to that constituency: 鈥淸G]ather and connect a community of artists, athletes, writers, beauty queens and other glamorous noncognitive elites.鈥� And they鈥檝e already talked to a former Mexican beauty queen! Because Latinos apparently are into those 鈥済lamorous noncognitive elites.鈥�

NOM isn鈥檛 the first organization to use such cynical marketing ploys, schemes that seem to have little do with the interests of the people they claim to represent, and it certainly won鈥檛 be the last. But the revelation of its bald attempt to exploit black people and Latinos should help end the idea that NOM is an honorable group that would never engage in race-baiting. Because that is precisely what it has done.